Quality in Tourism
Quality Assessment seeks to inform consumers before they book
accommodation, to recognise quality and to differentiate levels of
facilities and services, which as potential guests they can
expect.
The standards Quality in Tourism assess to have been created as a
result of harmonising standards from the National Tourist Boards
for England, Scotland and Wales, but also with the cooperation of
the AA and formerly the RAC.
Most of the schemes recognise increasingly levels of quality using
1 – 5 stars. Some schemes further recognise excellence with the use
of Silver and Gold awards.
There are many benefits of becoming graded including:
- Entry, with image, on www.enjoyengland.com (external
link) and www.visitbritain.com (external
link).
- Listing in the next available edition of the enjoyEngland
Official Tourist Board Guide to quality-assessed accommodation
- Eligibility to participate in local destination accommodation
guides together with regional, Enjoy England and Quality Rose
marketing campaigns
- Unlimited use of your quality rating in all your promotional
activity and use of the internationally recognised Quality Rose
Marque.
- Assessment carried out by experienced industry professionals
with clear verbal and written feedback of the assessment.
For further information and the next steps to getting
assessed please vist www.qualityintourism.com (external
link). Alternatively write to: Quality in Tourism, Farncombe House,
Broadway, Worcestershire, WR12 7LJ
Tel: 0845 300 6996
Email: qualityintourism@gslglobal.com
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